Performance Marketing & Technical SEO Specialist | Laine Neural Network SA

Laine Neural Network SA

Performance Marketing & Technical SEO Specialist

Hybrid

Dubai

Who we are looking for

Drive high-quality B2B leads and optimize organic visibility, leveraging your performance marketing and technical SEO expertise in a groundbreaking legal AI startup.

Highlights

Performance Marketing

Technical SEO

Google Ads

GA4 & GTM

B2B Lead Gen

Data Analysis

Multi-Market Focus

Conversion Tracking

Hybrid Role

What you'll bring

Must-haves

3+ years hands-on performance marketing and technical SEO experience
Strong experience managing Google Ads, especially Search campaigns
Strong understanding of B2B lead-generation campaigns
Advanced GA4, Google Tag Manager, Google Search Console knowledge
Experience connecting advertising platforms with CRM conversion data
Experience with technical SEO tools (Screaming Frog, Sitebulb, Ahrefs, Semrush)
Comfortable with HTML, CSS, JavaScript for diagnosis
Strong analytical and spreadsheet skills
Ability to diagnose performance issues beyond reporting metrics
Comfortable explaining technical findings to non-technical stakeholders

Nice-to-haves

B2B SaaS, legal tech, or professional-services experience
HubSpot attribution and lifecycle-stage experience
Server-side GTM experience
BigQuery, SQL, Python, or scripting for analysis/automation
Google Ads API experience
Experience managing SEO across multiple countries/languages
Experience working with developers on JavaScript-heavy websites

About the role

Laine is seeking a hands-on Performance Marketing & Technical SEO Specialist to enhance our marketing efforts across paid acquisition, analytics, tracking, and organic search. This is a technical execution role where you will ensure campaigns are meticulously built, measured, and optimized, while proactively addressing technical issues impacting organic visibility. You will collaborate closely with our Marketing, Content, Sales, and development teams across key markets including the US, Switzerland, and UAE.

What you'll do

Your responsibilities will span across performance marketing, technical SEO, and analytics, ensuring our digital channels drive measurable impact.

📊

Performance marketing

Build, launch, and optimize Google Ads campaigns (Search, Display, YouTube). Support and optimize paid campaigns on platforms like LinkedIn and Meta. Manage campaign structure, keyword strategy, bidding, audiences, and budget allocation. Implement and maintain accurate conversion tracking across GA4, Google Tag Manager, Google Ads, and HubSpot. Implement offline conversion tracking for lead quality and sales outcomes. Analyze performance across CPL, MQLs, SQLs, CAC, and conversion rates. Identify underperforming campaigns and make data-driven recommendations. Run structured A/B tests across ads, landing pages, messaging, and audiences. Own budget pacing, forecasting, and performance reporting.

⚙️

Technical SEO

Conduct ongoing technical SEO audits covering crawlability, indexation, site architecture, and Core Web Vitals. Identify and resolve indexing, canonicalization, redirect, sitemap, and robots.txt issues. Collaborate with developers on technical SEO implementation and website performance. Implement and validate structured data/schema markup. Monitor Google Search Console for indexing issues, ranking changes, and search opportunities. Analyze crawl data using tools like Screaming Frog or Sitebulb. Support multi-market SEO architecture, including hreflang and country targeting. Conduct keyword and search-intent research for the US, Switzerland, and UAE. Provide technical SEO recommendations to the content team. Monitor rankings, organic traffic, conversions, and technical health.

📈

Analytics and optimization

Build and maintain clear dashboards for marketing and leadership. Ensure accurate tracking across the website, CRM, and advertising platforms. Analyze the complete journey from ad/search to lead to MQL to SQL to opportunity. Work with marketing and sales to understand which campaigns and keywords generate qualified leads. Recommend how marketing investment should be distributed based on performance and opportunity.

What success looks like

In this role, success goes beyond superficial metrics; it's about driving tangible business outcomes:

✅

Better-quality leads from paid acquisition

💰

Lower cost per qualified lead

🔍

Accurate attribution from acquisition through sales

🚀

Continuous improvement in campaign conversion rates

🩺

Stronger technical SEO health

🌐

Increased relevant organic visibility

🎯

Clear understanding of which channels, campaigns, and keywords contribute to pipeline

Office location

Dubai, United Arab Emirates

Dubai - United Arab Emirates

LAINE Neural Network is revolutionizing the legal industry by combining cutting-edge AI with human expertise to make high-quality legal drafting affordable, accessible, and simple for everyone. We are driven by a mission to redefine the future of legal services, providing equitable access without traditional pricing barriers. Our team of passionate lawyers, AI engineers, data scientists, and designers are united in making legal services more efficient and accessible globally. If you're excited by high-impact problems, a crisp product vision, and shipping real features that empower both clients and legal professionals, you'll feel right at home with us.

Our offering

LAINE Neural Network provides an AI-enabled legal drafting terminal, backed by human lawyers, to revolutionize legal services. The platform guides clients and businesses to understand their legal drafting needs with conversational experiences, trained by lawyers from various jurisdictions. It generates tailor-made contracts in seconds, going beyond minimum legally binding elements to offer bespoke solutions. Users retain full control and can consult human lawyers on the platform for review or reassurance. For legal professionals, Laine amplifies expertise by simplifying routine work, connecting them with clients for complex matters, and acting as a complementary assistant. The platform emphasizes privacy, security through advanced encryption, and adherence to professional rules and data protection laws in each jurisdiction.