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We’re building a world-class insights team at Singa, and we’re looking for a user researcher and a product analyst intern to join us. You may find yourself drawn to one or more of the following areas.
Singa builds karaoke products for a global audience of singers. Interest in karaoke is massive — the search term “karaoke” consistently ranks among the most searched terms on YouTube, with over 200M monthly views for karaoke and singing content.
What the work looks like
The role focuses on understanding who our users are, how they use the product, and what drives growth.
1. Market–User Fit
Research Identify the users and use cases with the strongest product–market fit in each market. For example, which user groups and use cases best align with our current catalog and product in key markets:
● United States
● Sweden
● United Kingdom
● Finland
● Germany
2. Behavioral User Segmentation
Analyze song play behavior to create clear user segments based on distinct usage patterns and their relative importance.
3. Product Usage & Growth Modeling
Model how user behavior translates into retention and growth across markets and user types. Key areas include:
● Subscription churn
● Usage retention
● Seasonality in product usage
● Drivers of market growth
Expected Outcome
A clear understanding of which users the product serves best, how they behave, and what drives retention and growth.
How to apply
If this sounds like you, come join us in spreading the joy of singing! Please send your resume or Linkedin profile and short intro about you.
We review applications already during the application period and will fill the position as soon as we find the right person, so we encourage you to apply quickly.
Questions? Contact Teemu: teemu.laiho@singa.com
Singa spreads joy of singing to the world by modernizing karaoke — the last analog bastion of the entertainment industry. Since 2015, the Finnish company has launched its karaoke streaming service in 34 countries, helping 2000 hospitality venues and 2 million registered home singers experience the new era of singing. Singa is the first karaoke service to partner with a major record label, allowing the distribution of original master recordings for an unparalleled karaoke experience.
Singa Business helps bars and entertainment venues attract new customers, boost revenue, and create unforgettable memories for every guest. For consumers, the Singa karaoke app gives access to the largest licensed karaoke catalogue today on any device. You can sing on your own, make it a party with friends, or use the finder feature to spot the nearest Singa-powered karaoke venue and hit the stage.




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