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Appfarm AS

Appfarm AS

Head of Expansion

Full-time

Hybrid

Who we are looking for

Appfarm is accelerating internationally. We're looking for a Head of Expansion to own our commercial growth strategy in the UK and Nordics beyond Norway - someone who thrives at the intersection of strategy and hands-on execution.

Highlights

No-code
Commercial Strategy
Global Expansion
GTM Strategy
Team Leadership
International Business
Visual Development
Appfarm AI
We are looking for someone who has:

4-6+ years of experience from either management consulting or business development driving GTM and market entry in a tech context.

Experience with commercial expansion activities and projects, including building local presence in new international markets that enables early momentum.

Strong knowledge of GTM strategies and/or operations in a B2B tech context - from ICP and positioning to playbooks, pipeline motions, and enablement.

Fluency in English.

Genuine curiosity for AI tools and how they can improve GTM work - from research and outreach to enablement, pipeline motion, and execution.

It's an advantage if you:

Have proficiency in a Scandinavian language.

Are results-driven, comfortable with ambiguity, and gets things done.

Combine a sharp analytical mindset and structured execution with commercial instinct and people skills that make things happen in new markets.

Want to move from making slides for a living to instead leading the operative work that achieves commercial success in new markets.

The role as Head of Expansion

This is a newly created role at Appfarm, designed to ensure successful and structured international expansion activities. You will drive GTM planning and execution across our target markets - coordinating with HQ teams, supporting and scaling local commercial activities, and reporting on progress as we move from market entry to growth.

Working closely with the leadership team, you’ll play a key role in shaping our strategy for international expansion. You’ll drive key strategic projects and ensure execution stays on track - all in service of building and scaling our UK and Nordics go-to-market. You’ll be based out of our HQ in Oslo, with regular travel to our international hubs to drive execution locally.

Your Key Responsibilities

What you'll do
📈
Own the commercial expansion strategy across our target markets - setting direction, tracking performance, and ensuring progress from market entry to scale.
🤝
Build and lead the commercial teams in our international hubs across our target markets - from initial hiring and onboarding to ongoing people management and team development.
🌍
Drive market entry on the ground - actively leading commercial activities, partnerships, and local initiatives that create real presence in each market.
🛠️
Develop and continuously sharpen GTM methodology - building playbooks, pipeline motion, and positioning tailored to each market, and refining them as you learn.
🔍
Stay close to market dynamics - turning competitive intelligence, customer signals, and commercial insights into clear strategic direction.
🎤
Represent Appfarm internationally - at client meetings, industry events, and partner arenas.

Our Mission

About Appfarm

Appfarm is an AI-powered visual development platform that empowers businesses to create custom digital solutions faster, without programming. We're a team of curious minds, driven by challenges, embracing limitless potential, and supporting each other's growth.

Contact Us

Questions?
If you have any questions or are curious to learn more about Appfarm and this role, feel free to contact Malin Haglund, Head of Talent (malin@appfarm.io, +4790231415).

Appfarm is an AI-powered visual development platform that empowers businesses to create custom digital solutions faster, without programming. We're a team of curious minds, driven by challenges, embracing limitless potential, and supporting each other's growth.

Key Figures

Founded
2017

Perks We Offer

🏢
Flexibility and hybrid setup
🍔
Amazing lunch at Rebel's canteen
👥
Unique culture with amazing colleagues
💻
Opportunity to shape the future of app development

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Head of Expansion | Appfarm AS | Vouch